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Seez
WEBPORTAL AND IPAD DESIGN
Seez helps produce greater insights into visitor behaviour, by providing real time recording and advanced visual analysis of interactions and observations, supplemented by survey data capturing attendance statistics and demographics. Targeting museum curators in particular, this product enhances learning possibilities and evaluations of exhibitions and installations. Seez is a rebranding of the existing product called Visittracker.
My role
Day-to-day designer
Date
August 2022 - Current
User research, prototyping, UI design
Developed and maintained a design language across desktop and iPad devices
THE DISCOVERY
WORKSHOPS
In order to make a 10-year-old design relevant to today's users, it was necessary to identify the actual needs of the users. By conducting two extensive workshops with the main user groups, we were able to pinpoint gaps and issues in the old design. This allowed us to gather the relevant information and carefully sort through it, enabling us to create a new design that is more improved and aligned with the users' requirements.
AFFINITY MAPPING
By gathering and sorting data from the two workshops through affinity mapping, we were able to group together similar responses and keywords to pinpoint trends and outliers allowing us to prioritize our users’ needs.
DESIGN PROBLEM
Seez's current webportal layout is not easily scannable and does not prfioritize the most important content for user decision making - Ease of Use and Value. In Addition it does not highlight data visualisations.
THE GOAL
There is a real need for learning perspectives, practical methods, and innovative tools that can produce greater insight into visitors’ learning and engagement in the cultural sector.
PROTOTYPES + VALIDATION
LOW FIDELITY
Creating paper-prototypes made it easier to get an intitial glance of how the future design could look, as well as making it easier to evaluate ideas and concepts with the team.
MID-FIDELITY
The paper prototype results informed the layout of the mid-fidelity wireframes made in FIGMA which helped present basic functionality, interactions and navigation possibilities for the product.
HIGH-FIDELITY
By focusing on content, visual style and transitions, the goal is to make the high fidelity assets look and work as close to the final product as possible.
DEFINING
KEY TAKEAWAYS
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